A GOOD DAY FOR BAD NEWS?

By: Richard Lee
Within the public relations industry, Fridays have long been considered the best day to release negative news. The timing is based on the assumption that Saturday newspapers are the least read of any day of the week because people are busy with family and recreational activities and have little time for, or in interest in, reading a newspaper. While this practice predates the popularity of electronic media and the birth of the Internet, it continues as a standard method of operation in the public relations industry. Regardless of whether the premise underlying this practice was true when it began, changing conditions and new factors may impact its current validity. These include (but are not limited to) the introduction of the Internet and 24-hour cable news channels, decreases in the numbers of people who work Monday-to-Friday, 9-to-5 jobs, and changes in the structure of the American household resulting from women’s increased role in the workforce.

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